21st century architects have moved away from hand-built models and blueprints and into the new realm of digital imaging technology to convey their designs to the world. But with computer-generated imagery now widely available, architectural designers like Tyler Barnard, a coworker at Boulder Digital Arts, recognize the need to innovate to stay at the cutting edge of the industry. Barnard pushes the boundaries of the digital method, using video to create three-dimensional representations of his design ideas, a new and experimental take on the old model.
This innovative approach to architectural modeling has helped to set Barnard apart from others in his field – and Barnard and his studio offer much more than architecture.
“It’s not just architecture or just film,” Barnard says. “It’s a blend of all fields. My ideal client would be, say, a retail space that needs an interior redesign as well as a new website or online presence.”
This is certainly part of Barnard’s competitive edge in the modern design business environment. It is also the hallmark of what industry analysts are calling “Generation Flux”: a generation of successful professionals who enjoy “recalibrating careers, business models, and assumptions,” who are comfortable with uncertainty, and driven to adapt and thrive in a changing market.
Barnard considers himself part of this new generation of professionals, who need to be small and flexible to succeed. With his firm, Analog Design Studio, Barnard designs logos, creates websites, produces innovative marketing films, and more – along with providing architectural design services.
“This new generation can’t just stick to their career path and only their one career path,” he says.
Barnard earned his Masters of Architectural Design at the University of London, where he honed his innovative and experimental approach to the industry by exploring spatial relationships through film. Now back in his home state of Colorado, Barnard has created Analog Design Studio to market his unique approach to design, blurring the lines “between technology, art and space” while aiming for “simplicity, ingenuity and most of all authenticity.”
This isn’t as easy as it sounds in a place like Boulder, which Barnard considers to already be ahead of the pack in terms of architecture and design.
“You’re automatically designing to a level, sustainably speaking, that’s higher than the rest of the country,” he says. “I’m looking to be on the edge of what’s new and what’s current in the field.”
Having his office at Boulder Digital Arts helps Barnard to keep that edge sharp, and fits perfectly with the flexible, enterprising ethos of Analog.
“BDA has been great, just to be able to have that flexibility, in terms of space for example,” says Barnard, who began with a desk in BDA communal space, and now has his own office and is looking to upgrade to a larger one. “It’s been nice to have BDA, to kind of move along that scale, without having to jump right into a big rent situation.”
Barnard first came to BDA two years ago simply to get out of the house, and he found himself immediately drawn to the creative, collaborative venue.
“They have the conference room plus the larger storefront. And you’re not buried in some back room someplace; you’re not hidden,” says Barnard. “You really get a lot bigger presence as a business than you would if you were buying square footage downtown.”
Although Analog is the only architectural design firm at BDA, Tyler is not the only Barnard sharing the space.
“As soon as I signed up, my wife also wanted a desk out of the house and was jealous of my situation,” he says of his wife Lauren, a young-adult fiction writer. “We’ve both been working here ever since.”
As much a collaborator as he is an innovator, Barnard will be offering a workshop at BDA in the near future, where he will share his tricks for creating unique, alluring digital designs, and for using film to take these designs to the next level.
Think you might want to learn from him? Check out Barnard’s work at the Analog Design Studio website.