What are Enhanced Campaigns?
Enhanced campaigns help you reach people with the right ads, based on their context such as location, time of day and device type, all from a single campaign by using bid multipliers and ad preferences.
“Reach consumers at the moments that matter across devices with more relevant ads. Relevance is not one-size-fits-all”
Examples:
Discount Mattress Company wants to reach on-the-go customers
Google recently introduced a new drop down option in the AdWords Interface that allows you to compare dates. Remember when comparing dates to not compare a date range that has two Saturdays in one range and only one in the other. Your goal is to always compare apples with apples (e.g. a Monday to Friday compared to the previous Monday to Friday). Although this option
When building out a paid search campaign, we always want to ensure we are targeting relevant keywords to ensure quality traffic to your site. One of the ways to ensure this is to introduce negative keywords. In some cases however you may end up blocking a keyword you might want to be active on. Google AdWords recently introduced a new alert in the interface that
According to comScores July 2012 U.S. Search Engine Rankings, 28.7% of search results come from the Yahoo! Bing Search Network.
Today this network announced a switch from Microsoft adCenter to Bing Ads for their advertiser campaign management tools. I am hoping that this switch will bring a refreshed look at advertising on this network. Here are lists of resources that have changed:
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It is critical to plan budget changes appropriately when managing a paid search campaign. Even if you set a daily budget for your campaign, you must note that all engines work towards a billing period. This billing period is essentially 30.4 times your daily budget (365 days in a year/12 months or 30.4 days/month).
The engines reserve the right to under deliver or even over deliver by up
When designing the structure of your AdWords campaign, it is imperative to take your site structure into account. As a best practice, your account structure should mirror your site structure. When I review campaigns on behalf of clients and prospects, I not only look at the structure, keywords, ad copy, and quality score, I also review the landing pages. The landing pages are the one
How to double your high quality traffic with half the effort...
SEO Secret #1: Great content? Gee, what a concept…
This one’s so simple, too many site owners miss it completely. Just write well.
Yes, use your keywords in the beginning and end of your content, but expand on them in the middle with as many synonyms, variations and relevant points as possible. This gives
When developing a keyword list it is important to know how to enter your keywords into AdWords to ensure you do not spend budget on unwanted keywords. Here is a list of the match type options in AdWords:
[Exact Match]
The search term exactly matches a keyword from your account. [flower delivery]
"Phrase Match"
If you enter your keyword in quotation marks, as in “flower
Boulder Digital Arts offers a 3 hour lecture style workshop on Google AdWords. You may be asking yourself why should I advertise on Google AdWords? Below are a few reasons:
66.2% of searches online are on Google
If you include AOL and Ask that number jumps to 70.2% market share. Google syndicates their search results out to AOL and Ask and thousands more. You will
From now until May 31st, the BDA Unlimited Program is only $850!
This package is ideal for college students or recent college grads. As an undergrad, students tend to take classes that are focused in theory rather than practicality. BDA's unique hands-on approach to teaching and learning provides its students with marketable and employable skills. Many students graduate college with a strong background in the
