What are Enhanced Campaigns?
Enhanced campaigns help you reach people with the right ads, based on their context such as location, time of day and device type, all from a single campaign by using bid multipliers and ad preferences.
“Reach consumers at the moments that matter across devices with more relevant ads. Relevance is not one-size-fits-all”
Examples:
Discount Mattress Company wants to reach on-the-go customers
21st century architects have moved away from hand-built models and blueprints and into the new realm of digital imaging technology to convey their designs to the world. But with computer-generated imagery now widely available, architectural designers like Tyler Barnard, a coworker at Boulder Digital Arts, recognize the need to innovate to stay at the cutting edge of the industry. Barnard pushes the boundaries of the
Google recently introduced a new drop down option in the AdWords Interface that allows you to compare dates. Remember when comparing dates to not compare a date range that has two Saturdays in one range and only one in the other. Your goal is to always compare apples with apples (e.g. a Monday to Friday compared to the previous Monday to Friday). Although this option
Back to the Future: Around 2004-2005, there was a lot of noise circulating around the video production web forums about an upstart camera company which intended to unleash a new breed of ultra-high definition digital cinema camera. At the time, I was just on the verge of upgrading my DV camcorders to HDV, and it was already taxing my systems, which could barely digitize the
Information Age
In the beginning, programmers created the internet, and behold--it was ugly. At the time, it didn't matter much though because people were so blown away at the ease of sharing information. Up until the turn of the millenia, all a website needed to be insanely popular was text and a few links. We can see this in the initial versions of sites such
How do I go about making a digital publication?
I hear these words frequently from clients and attendees of my classes and seminars. That's akin to saying, "I want to be an artist. How do I do that?" You have to ask yourself a lot of questions first—starting with deciding what kind of art you want to create.
It's the same with digital publications: You
The old hang gliding advice of not flying any higher than you're willing to fall applies as easily to your work on computer-based digital data appliances (like the computer you're using to read this article). Back up only as often as you can afford to lose your work.
The math is simple: Your hourly rate times the number of lost billable hours yields a pretty
Over the course of a day, hundreds of questions run through our heads. The first place many of us turn to for answers is the all-knowing Google. Although Google-ing has become a verb (“I don’t know why dogs bark. I’ll google it”), many of its users aren’t taking full advantage of Google’s wide range of features. It’s important to remember that Google is not, in
Sick of having to check the website to find out when a class has been rescheduled? If you click our brand new “Follow This Event” button next to the class description you will receive an email when the new date has been set.
Simply click on the blue button next to the description of a class that has been cancelled and the website
Calling all technology users! BDA’s FREE Spring Digital Salon is coming up on April 19th at 6:00 pm. This event is completely open to the public: photographers, filmmakers, web designers, and anyone working with, or interested in, the amazing amount of technology and digital tools available in this day and age. All are encouraged to come, listen to the amazing presenters, and socialize.
The “schmoozing”
